Data Source:

• IWSR Drinks Market Analysis – United Kingdom Report: Spirits, 2025 (most recent published dataset).

• Category: Vodka – Imported (excludes UK-produced vodka brands).

• Market: United Kingdom, year-end 2024.

Evidence from IWSR:

• In the IWSR’s ranking of imported vodka brands by 2024 volume (9L cases), Żubrówka Biała is positioned second behind Absolut and ahead of other imported brands.

• Metric: Total retail and on-trade depletions in the UK.

• Ranking based on volume sales (9L cases), not value.

Exact Supporting Statement from IWSR Data:

• Żubrówka Biała – No.2 Imported Vodka by volume.

Qualification Notes:

• This ranking applies strictly to the “imported” vodka segment, excluding UK-produced brands.

• The ranking is valid for the UK market as of calendar year 2024, as per IWSR data.

• IWSR are the global leader in data, analytics and insights for the beverage alcohol industry.

For further guidance, please contact marketing@paragonbrands.co.uk.

The IWSR United Kingdom Report 2025 may be purchased from https://www.theiwsr.com/.